Our community of artists, all working to make the world a better place.

Annie Mac

“As someone who has always been filled with good intentions with regards to charity donations, and always too busy to focus them, Artist Pledge was the perfect initiative for me to get involved in. I was able to go and see what the charity does on the ground before donating, and it felt really good to know that my donations were going to the most productive organisation possible. The whole concept is simple, brilliant and important and I’m delighted to be a part of it. ”

Annie Mac has spent the last decade carving out a reputation as a tastemaker and talent finder. At BBC Radio 1, she’s the successor to Zane Lowe and John Peel: championing inspiring new music on a daily basis, while maintaining a successful career as a live DJ from stadiums to superclubs. Under her own Annie Mac Presents brand, the Dublin-born mother of two curates events such as her own AMP Lost & Found Festival in Malta, and delivers an annual chart-topping compilation series.

Annie Mac

The xx

What started in a tiny bedroom in South West London, “after school, drinking too much Pepsi” has long grown into one of the defining bands of our time. Channeling a broad range of influences—from The Cure to 90s R&B, Burt Bacharach to the various sounds of their hometown’s club scene—The xx have developed a whole new brand of pop intimacy: a sound that’s totally and unmistakably their own. Since first appearing on the scene in the late noughties, the trio of Oliver Sim, Romy Madley-Croft and Jamie Smith have quietly become one of our most cherished bands, one whose unique sound has influenced a whole new generation from artists. Their three full length records to date - xx, Coexist and 2017’s I See You - have been met with huge critical acclaim and commercial success, with the band scoring two UK number 1 albums and selling over 3.5 million albums to date. The xx also created their own festival series, Night + Day, and scored some of the most prestigious awards in music including the coveted Mercury Prize in 2010.

The xx

Låpsley

“It's great to be participating in an initiative that focuses artists’ minds on giving back. I feel it's important to grow a culture of philanthropy in the UK's creative ecosystem.”

British pop/indie electronic singer, songwriter, and multi-instrumentalist Holly Lapsley Fletcher, aka Låpsley, was born and raised in Southport, Merseyside. Fletcher spent her formative years in the classical music world, and is proficient on oboe, piano, and guitar. She began honing her chops in the pop music world while still in her early teens, performing with multiple bands before striking out on her own. Her intimate and ethereal vocals and evocative electronic ambient compositions first caught the attention of the public in 2014 after garnering over a million listens with her home-recorded debut single on SoundCloud. A gig at the BBC Introducing stage at the Glastonbury Festival, along with good word of mouth from BBC Radio DJ’s Annie Mac & Huw Stephens, brought her further recognition, resulting in a deal with XL Recordings, which issued her Understudy EP in January 2015. Featuring her singles “Hurt Me” and “Operator (He Doesn’t Call Me)”, Låpsley’s debut full-length album, Long Way Home, arrived in March 2016.

Låpsley

HÆLOS

“We’re really pleased to have taken the Artist Pledge. A united front that helps us and other artists commit to raising funds for causes we feel strongly about in a meaningful way can only be a good thing. We’re excited to be a part of it as it grows.”

Every generation has their own version of the blues. The London trio Hælos have found their blues where others go to find pure, uncut joy: the dancefloor. The rippling electronic pop of their 2016 debut LP, Full Circle, conjures the exhilarating privacy of a cavernous club’s dark pockets and the introspective comedowns that accompany rainy 5am cab rides. No wonder they scored a coveted slot at the Coachella Valley Music and Arts Festival before even releasing an album…

HÆLOS

Gorgon City

“It is very important for us to use our position as artists to give to people in need or to causes that affect us all.”

From a run of chart hits to massive shows as a band; from creeping ever-higher in festival billings to collaborating with long-time heroes Basement Jaxx, Underworld and Wyclef Jean – Gorgon City have achieved quite startling success since first bursting onto their scene in 2012. Dance music enthusiasts from their early teens, the duo of Kye Gibbon and Matt Robson-Scott now have fans the world over and their rise doesn’t show any signs of slowing down. This has been based on an intense work ethic and a deep understanding of their culture, but also on a willingness to step out into the unknown. From main-stage bangers to underground club groovers, 21st century hyper-pop to twisted acid house and righteous breakbeat, Gorgon City is the sound of two young music lovers having the time of their lives.

Gorgon City

Matthew Dear

Matthew Dear is a DJ, electronic music producer and experimental pop artist based in New York City. While he started out making mostly house and techno (under his moniker Audion) he eventually started incorporating a broader range of influences in his music, from the polyrhythms of afrobeat, to the irreverent pop sensibilities of Brian Eno, to the austere beauty of krautrock – which eventually led to Dear supporting Depeche Mode on their stadium tour. An important activist on the US dance music scene for years, Matthew Dear also co-founded the acclaimed Ghostly International and Spectral Sound labels.

Matthew Dear